Universal Access To All Knowledge
Home Donate | Store | Blog | FAQ | Jobs | Volunteer Positions | Contact | Bios | Forums | Projects | Terms, Privacy, & Copyright
Search: Advanced Search
Anonymous User (login or join us)
Upload
Search Results
Results: 1 through 1 of 1 (0.006 secs)
You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Suburban"
[movies]Media Department Presentation [Parts 1-2]
Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets...
Keywords: tobacco; cigarette; advertising; marketing; promotions; cigarette brands; demographics; young adult smoker; African American; Hispanic American; male; female; suburban; public place; sports marketing; mass media
Downloads: 267
Advanced search

Group results by:

> Relevance
Mediatype
Collection

Related creators

Related mediatypes

movies

Terms of Use (10 Mar 2001)